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2024 Sales Process

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2024 Sales Process

The GSOF team has been hard at work developing a fair and equitable plan to launch exhibition and sponsorship sales that aligns with the GSOF mission statement and to ensure exhibitors are representative of companies supporting USSOCOM's Title X responsibility "to develop, acquire, field, and sustain technology in support of USSOCOM mission objectives.” 

Beginning 1 AUG 2023, organizations have the opportunity to submit interest in exhibiting and/or sponsoring via an online intake form. Only one form may be submitted per company; additional forms will be discarded.

The Exhibition Hall is configured by functional zones to make it more navigable. Companies will be required to select a primary and secondary zone option. Sales for GSOF Corporate Partners (CPs) will open based on the timeline below. Non-Corporate Partners will participate in a lottery drawing for the opportunity to exhibit, also detailed below. 

A letter from Global SOF President and CEO, Stu Bradin, is available here.

A one-page print version of the process is available here.

**In our effort to ensure that the Exhibition Hall showcases capabilities in support of the SOF warfighter, each company meeting a USSOCOM requirement will be afforded an additional entry in the lottery. Does your company have a capability USSOCOM is looking for? Check out the Capabilities of Interest list here. 

Exhibition Hall Sales

GSOF CORPORATE PARTNER PROCESS AND TIMELINE:

  • 1-30 AUG 2023: Submit a 2024 International SOF Week Exhibition intake form

  • 31 AUG 2023: Sales and booth selection according to this timeline:

    • 31 AUG - 8 SEP 2023: Founding, Strategic, and Sustaining Partners

    • 18 - 29 SEP 2023: Patron Partners and Small Business Plank Holder Partners

    • 2 - 13 OCT 2023: Small Business Partners Round 2  (joined GSOF before July 2022)

    • 16 - 27 OCT 2023: Small Business Partners Round 3 (joined GSOF after July 2022)

Please note: Companies must be a paid CP by 1 AUG 2023 to receive the CP discount and early selection based on the schedule above. CPs that join between 1 and 31 AUG 2023 will still receive a discounted CP rate but will not be able to select a space until after 27 OCT 2023. Accordingly, they are not guaranteed an exhibit space.

 

NON-CORPORATE PARTNER PROCESS AND TIMELINE:

  • 1 AUG - 25 OCT 2023: Submit a 2024 International SOF Week Exhibition intake form

  • 26 OCT 2023: Lottery drawing by Zone selected (Companies can enter the lottery for two zones)

  • 1 NOV 2023: Companies selected during the lottery drawing are notified

  • 30 NOV 2023: Deadline for selected companies to contract for booth space

  • 6 DEC 2023: Alternates notified of the opportunity to exhibit

 

PRICING:

Prices for Exhibition Hall Booth Space are as follows:

  • $38 per sq ft for GSOF Corporate Partners (no increase from 2023)
  • $50 for Non-GSOF Foundation Corporate Partners
  • $0 for selected Non-Profits and Government Organizations

Please note: As in 2023, all booths are subject to an administrative fee of $150.

BOOTH SHARING:

Each exhibitor may have up to 2 companies share their booth. The booth share cost is $500 and includes a company logo and description in the program guide and the event app.

INCLUSIONS IN SALES PROCESS:

Please note that this Sales Process includes all opportunities for Exhibition Space–indoor/outdoor booths, dock space, and hospitality suites.

Timeline GFX

​​​​​​BOOTH SIZE LIMITATIONS:

 

In keeping with our goal to include as many industry partners as possible, the maximum booth size is 1,200 square feet. Additionally, small businesses are permitted a maximum booth size of 600 square feet. This applies to both GSOF Corporate Partners and Non-Corporate Partners. (Exceptions may be made to any small business that possessed a larger booth in 2023.)

We realize the lottery selection process is nontraditional in the exhibition world, but we are committed to getting new exhibitors to showcase new capabilities of interest for USSOCOM every year. Additionally, International SOF Week is much more than just an exhibition. There are many ways to participate, which we look forward to highlighting to the community in the coming months. 

If you have any questions about the exhibition sales and selection process, please contact our event planning partner, Clarion Events, at sofweeksales@clarionevents.com.

Sponsorship Sales

SPONSORSHIPS:

  • 1 - 30 SEP 2023: Sponsorship sales open to GSOF Corporate Partners ONLY

  • 1 OCT 2023: Sponsorship opportunities open to all interested organizations

Sponsorship Timeline

SOF Community Corridor (Non-Profit Booth Space)

​​​​​​We are bringing back the SOF Community Corridor in 2024–an opportunity for free booth space for non-profits who apply for space and are selected. We expect to open the application window for this opportunity on 1 NOV 2023.

Testimonials

  • We are extremely excited USSOCOM selected GSOF to co-sponsor its newly envisioned “SOF Week” in 2023. SOF Week will be a national convention for U.S. SOF and include a more diverse slate of programs, to include professional development sessions, operator-driven discussions, and family-focused conversations. In 2020, GSOF was designated as a National Military Association by the U.S. Department of Defense, and we look forward to working with USSOCOM to make “SOF Week” an impactful event.
    Stuart Bradin
    President and CEO, GSOF

DISCLAIMER

Co-sponsorship of this event does not imply endorsement of GSOF, its services, or products by the United States Government, the Department of Defense, or U.S. Special Operations Command.